Facebook has been a viable marketing channel for business because of the many different ways you can connect with the community if you do have a Facebook business page. You can also gain potential customers through interaction and sharing valuable content on a consistent basis.
While there are benefits to having a Facebook fan page or placing ads on the social network, a blog can be much more effective at increasing website visits and driving sales for your business. Here are 5 reasons to consider starting a business blog or spending more time creating content for your existing blog:
1. A blog can be optimized for search engines,
bringing in more traffic to your website than Facebook. Your blog gains traction in search engines because of the unique content you write, and the more valuable information you provide, the more likely you’ll get subscribers who eventually turn into customers. On the other hand, if you post something on Facebook, it is not indexed in the search engines.
2. You can add more people to your list via a blog than Facebook.
Marketers have been saying since the beginning of Internet business, “The money is in the list”. Building a list by collecting emails of potential customers is just as important as it was back then. Of all activities that people do online on a daily basis, checking email is probably #1 on that list.
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Although there are Facebook apps that you can use to collect emails, you usually have to provide some type of huge incentive like a giveaway or exciting contest. With a blog, people are more willing to give you their email in exchange for delivery of valuable content such as tips or advice.
3. Your blog posts can be read by more subscribers than Facebook fans.
Only fans of your fan page will be able to see your Facebook status updates, if at all. Facebook has its own algorithm called Edgerank that filters posts and only shows them to a small percentage of fans, which has created a great deal of frustration for fan page owners. When you publish a blog post, it is sent via RSS to ALL of your subscribers, not just a select few.
4. Purchasing Facebook ads can become costly,
especially if it’s not done the right way. You may have to do a great deal of testing to see what type of ad content works the best. With a business blog, if you’re doing most of the writing, the only investment you’re making is time, which always pays off in the long run because blog content is forever. Eventually you own a big library of information that customers can refer to at any time.
Although Facebook posts are archived, you can’t organize them into categories, which makes it difficult for visitors to sift through content to find the information they want. Also, content posted on Facebook can be taken down or deleted at any time by Facebook.
5. Your Facebook content is limited in sharing power.
Although you can link to Facebook posts or embed a post on a website, most people are not even aware of these features. They only know how to share posts to their Facebook friends via the “Share” button. With a blog, articles can be shared to many more social networks including Pinterest, Digg, Reddit, and more.
When used together for marketing, a Facebook fan page and a blog can increase sales for your business. However, for the long-term, a business blog is more sustainable and has unlimited potential.