Squidoo is a writing site loosely comparable to Yahoo Contributor Network and HubPages. It is different from a content mill in that you can write whatever your little heart desires, within reason. Any topic, any stance, any length, you can create a Squidoo lens for it. (Lens is Squidoo speak for article.) The site pays by revenue share, so there is no upfront pay for articles, and it also offers the option to earmark your portion of the earnings to charity. It is a platform through which writers can publish their work and monetize it.
How Can I Earn Money On Squidoo?
When you create a lens, Squidoo’s Google AdSense account will place ads on it. These ads earn money just as they would if they were on your personal blog. Also, you can monetize each of your lenses with affiliate links such as those to specific Amazon products or other types.
All of this money ends up in Squidoo’s hands though. They earmark 50% of every penny that comes in to distribute to writers, or “lens masters” as they call them. The terms make it clear this could change at any time, but currently the split is 50%. The revenues received from ads place by Google AdSense for Squidoo goes into one pool and is distributed in a way that the most successful lenses get the biggest share. Those funds traced to a specific lens, such as affiliate links, are distributed to the respective lens masters at a rate of a straight 50%. An example of this would be an affiliate link within a lens to a specific product on Amazon. The profit would be spit 50% between Squidoo and the lens master. Currently all revenue share funds are distributed through PayPal.
So Why Not Just Publish a Blog?
I am sure many of you are at the point I was after soaking in this information for a bit. Why not just write your own blog? You can still write whatever you want, and you can monetize the same way and retain 100%. Why write for Squidoo?
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Well, there are a couple of reasons. For one, a blog is generally related to a single topic, meaning if you have a blog related to parenting and you want to write a piece about modern trends in small business and social media, it might not fit well. Over time random topics can detour readers and slow traffic, which does not result in high earnings. Squidoo offer a platform for publishing pieces on a wide variety of topics. Also, a blog needs to be kept up and maintained consistently with fresh content. In general, each lens on Squidoo stands alone, and the topics do not have to conform to each other.
The other draw Squidoo has over a personal blog is built in traffic, and less maintenance. There is no blog to maintain and keep up to date, and people are already coming to Squidoo every day. All you have to do is get them to your lens. It may also be easier to market one article rather than a whole blog.
What Others Are Saying
Squidoo is pretty much like any other revenue sharing site. You can make a good deal of money over time and with lots of promotion work. As a result, you have a mixed bag of comments on it ranging from how great it is and easy to use to make money, to how it is not worth the time and not a good source of revenue. It all depends on how much traffic you can get to your page, and that depends on what you write about and how much time you are willing to put into marketing your content. Another interesting idea floating around however, is that this is an awesome way to build backlinks to another site. So consider this benefit if you already have a website and are working on increasing traffic.
Squidoo is a legitimate way to make money online, but it is neither fast nor easy, at least not in the beginning. To make any significant amount of money it would take considerable effort (not a big deal) and time (a big deal to some.) Do not quit your job and immediately rely on Squidoo to pay the bills. However, if you are a writer desiring a platform from which to publish your own work, and you do not want the hassle of a blog, Squidoo is a great way to do just that and maybe even make a little money in the process.