Nielsen national consumer panel is most known for their ground breaking Nielsen Television Ratings. For decades, Nielsen has joined with regular households around the United States to monitor TV usage. Their service has allowed the media to understand the habits and trends of actual Television Viewers.
Nielsen is now interested in learning more about Consumer behavior. They are currently recruiting families around the United States to participate in a study about your purchases.
Nielsen will provide a scanner to each household chosen to participate in the program. As you buy products, you scan them using the provided scanner.
In exchange for your time, Nielsen rewards you with points that can be exchanged for items such as electronics, household items, gift cards and more.
My Experience with Nielsen and the National Consumer Panel Study
When I first read about this Nielsen’s National Home Scan Consumer Panel Study(NCP) I quickly signed up. I loved the idea of earning rewards for something I already did and it seemed like it could be fun!
Join Vindale Research, the famous survey site where you earn rewards to share your experiences about how you use the internet.
It has been a couple of months since I signed up but yesterday I received an over-sized Post Card in the mail letting me know my household has been chosen and I can log into their website if I am still interested.
Of course, I am still interested and in fact I am super excited to check it out!
I will receive a scanner in the mail (on the NCP’s dime). But I will be required to scan in all of the products we purchase. I do wonder if this will be exhausting after a long day of grocery shopping with two little ones and then a battle getting the food into the house…you know the drill. Its like a huge event to plan out and implement grocery shopping- do I really want to add another step into it?
Yeah, I guess I do. I am hoping it will make the process more fun.
Once a week I will have to upload the scanned information to the NCP website. They claim this should take about 30 minutes.
If I choose to back out of the study I will have to mail the scanner back to NCP (but on my dime I believe).
I should receive a response back, hopefully soon, to let me know what to expect next. I am excited to find out what the point value will be and what types of products and gift cards I will be able to choose from!
Hopefully my kids enjoy it and it is a fun event in our home. I look forward to letting you know the details.
***Nielsen Home Scan UPDATE 09-10-2012
I did receive the scanner and decided I was not really up for taking the time to scan my groceries when I got home. However, the return process was very simple! They have a return sticker inside the original package that I simply placed on the original box and FedEx came to my door and picked it up. I received a thank you letter a week later for my time as well as a little gift! Although I did not end up participating. I was very pleased with how they handled the return! It was easy. So, anyone who is considering trying it out- you really have nothing to lose if you find it is not worth your time. Just be sure to keep the original box as it will make the return very simple.
If you are interested in signing up to participate in the National Consumer Panel Study you can visit their site and submit an application. Good luck!
Try Swagbucks, the famous rewards program that pays you for watching videos, taking surveys, shopping and more.