Flippa.com- Buy an Established Site and Earn Today

Updated on: by Miranda Grimm

buy profitable websites at flippaMaking money online with blogs and websites is a very intriguing concept to many people. I know this because the most popular post I’ve ever written is the one where I shared my blogging income. Creating a profitable website takes a lot of time, patience and passion. As I’ve mentioned before, this site, Work at Home Adventures, took me 3 years before I began earning a substantial income. I gave a lot of unpaid time to this site. But it is now paying me back. For most of us, having a profitable site is like starting a business- it takes investment. My investment was time. But what is your time worth? If you had money to invest into owning a website that was already profiting- would you consider it? It’s fun to imagine and for thousands of people- it’s a reality. Flippa.com is a place where you can buy/sell websites.

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Buy a Profitable Website

Flippa is an online marketplace for websites. If you’ve ever met anyone like me you would know we have a problem. We enjoy the thrill of starting websites. The problem we have is that we simply don’t have the time or energy to see the sites through. So we are sitting on multiple sites that have a lot of potential – if only we could give them what they deserve. Rather than just shutting them down- we have the option to list them on sites like Flippa to at least feel like our efforts weren’t in vain.

This process is great for someone who is looking for a site that is already set up and ready to go, just hand them the keys and they can drive.

There are many sites on Flippa that are verify-ably making a steady monthly income. You can browse sites that are on the subject you are interested to see some of the going rates. It can vary from just a few dollars to hundreds of thousands of dollars. Factors that influence the cost include the average income, traffic and how established the site is.

How To Know How Much a Site is Worth

This is a question that cannot be answered with complete confidence.  A site, like your house, is worth what someone will pay for it. If the right person is in the market, they may be willing to pay a lot more. However, general rule of thumb is to look at the what site is earning a month and multiply it by 12-18 for a good range in value.  Keeping to this rule will help you from over-bidding on a site you may be interested.

Before Buying a Website or Blog

Before you take the leap of bidding on a website at Flippa – look over the site. Spend a lot of time browsing around and getting a feel for it.

Take a look at the competition and where the site ranks in comparison in search engines. You can do this by going to Google and searching a phrase or term that is related to the site or an article within the site.

Check over the stats given on Flippa to see how established the site is. If you are seeing terms you don’t understand, like PR1 – Google it and educate yourself.

Flippa has some additional Pre-Buying tips you should be sure to look over.


Browse around Flippa.com and see how much sites are selling for and what’s currently on the virtual real estate market. Maybe you will find a profitable website built just right for you and your interests!

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Sgt. Kraut

March 13, 2014 at 5:31 pm

Guys, please be extremely careful when buying sites from Flippa. There were so many cases when the traffic/earning numbers were manipulated by the seller. Some of these manipulations are quite obvious, others are hard to see through (e.g. when the whole traffic is bought but seems to show realistic numbers). I think it’s necessary to monitor Flippa for a few weeks, read the comments, monitor some auctions, just see how all the processes work without actively engaging. And THEN you can use Flippa yourself, preferably with escrow.

Miranda Grimm

March 13, 2014 at 5:43 pm

Thanks for the insight!! I am actually trying to sell a site on there right now. I can see how easily someone could fudge on numbers. I agree- having conversations with the site owner through the comments or private messages would be a good idea!

Erica Martin

March 14, 2014 at 9:13 am

I may have to look into this. I actually had read a book a while back on buying expired domains, but the information I could find on those domains was limited. I wouldn’t mind buying an existing website that’s already making a profit, depending on how much its selling for, of course.

Miranda Grimm

March 14, 2014 at 12:42 pm

Flippa also sells just domain names too but I haven’t looked into that at all.

Leisa Good

March 14, 2014 at 9:55 am

This is also something that I would like to look into. Years ago my husband and I actually did the same thing with rental properties! So the concept is there, and I have heard of Flippa.

Good information! Thanks!

Miranda Grimm

March 14, 2014 at 12:44 pm

Yeah I just cant imagine being able to make a lot of profit from this. A site is worth about a years earnings- which to me would make me want to just keep it. The only reason I can see selling a site is if it is just too much of a burden to keep up with. But Im sure there are instances that I haven’t dreamt up yet.

Could be good to have 3 or 4 sites generating a steady income that requires very little or no work. Buying the site would certainly save you the hassle of building and the trial and error.

The PZ Diva

March 20, 2014 at 8:14 pm

Very interesting article! I have heard of this website and I have been there once but I must admit I am scared of getting taken advantage of.