Meet Tracey Eelkema- Creative Web Based Business Owner

Updated on: by Miranda Grimm

Tracey's Boutique Web Based BusinessAn online friend of mine told me about your site when I expressed an interest on Facebook about finding web-based business owners who can teach us all a few things about how they got their start. I was instantly impressed by how cute your online store is!

Need Easy Extra $350+/Month For Free?

  • SwagBucks: Watch videos, take surveys, shop and more to earn real money. Earn up to $35 per survey! No hidden fees and completely free. Join Swagbucks Now to Get $5 Free
  • InboxDollars: Has so far paid its members over $40 Million. Watch videos, take surveys, shop and more. Join InboxDollars Now and Get Free $5
  • SurveyJunkie: Make $5-$25 in your spare time from home to take online surveys, participating in a Focus Groups and trying new products. Join SurveyJunkie Now
  • Branded Surveys: Complete online surveys. Collect points. Redeem your points for cash & gift cards. No hidden fees and completely free! Has so far paid its members over $18 Million. Join Branded Surveys Now

Can you tell me and the readers what type of web-based business you have created? 

Thank you so much for complimenting me on my little store! Tracey’s Boutique sells crocheted hats and accessories for children. All of the products on my website are my own designs.

What inspired you to begin creating and selling online? 

My inspiration is my love of crocheting. I could crochet 24 hours a day, 7 days a week.

Before Tracey’s Boutique, I had a different crochet business called Krazy 4 Kellies. I crocheted one-of-a-kind fashions and accessories for Barbie’s little sister, Kelly. Kelly is five inches tall. The smallest doll I have crocheted fashions for is one inch tall. I had a lot of fun with that, but after a few years I found myself gravitating more toward creating things for children. I’ve often said that I’m just making things for bigger kids now!

Where do you learn new techniques or patterns? 

I experiment with different stitch patterns, and just sort of go from there. Sometimes I will see crochet items that I admire and want to pull different elements from those designs into my own. All my products are exclusively my own patterns and designs.

What do you find the hardest part of selling online to be? 

Marketing!!! I want to spend all my time on the creation process and sometimes “forget” about marketing my products. I say to myself daily that I need to work harder on my marketing.

How do you advertise or market your web-based business? 

The marketing I have done to date is mostly via Facebook (a wonderful medium for getting the word out!), and word of mouth.

I like to do giveaways on Facebook. They are very popular! I haven’t done one in a while, so maybe it’s time for another contest or draw.

I’ve been deep in creative mode lately, so have neglected Facebook a bit. I would recommend to anyone with an online business to be on Facebook and to have giveaways and contests. It is a wonderful way to get the word out and also a great way to try to “pay it forward” a bit. I’m very grateful to all of my customers and Facebook followers.

What are some of your biggest challenges as a web-based business owner? 

Probably my biggest challenge is keeping up with all the paperwork, bookkeeping and website maintenance. I seem to be able to keep it all together. My preference would be to strictly crochet. But there are other things that need to be done, most importantly transcribing my patterns after they’re perfected. They start out as short-hand chicken scratch (notes, stitch counts) and need to be put into proper crochet terminology quickly or you tend to forget what you meant when you wrote it.  So there’s always other things that need to be done aside from the creation of the product.

Need Easy Extra Cash?

Pinecone Research, a leading name in online survey panel honesty, absolutely guarantees $3 cash for every survey you complete!
Take advantage of their time limited New Membership drive and register NOW. Join today: 100% free!

Join Pinecone Research Now

What are some typical costs that one should expect to face when planning to create a web-based crafting business? 

Well, you have costs for materials (in my case, yarn), advertising & promotion, packaging materials, domain name fees and hosting costs. The thing I like about a home based web business is that overhead is very low. You don’t have to pay rent for a store (aside from your domain name and hosting fees) and many other costs that are associated with having a store that is say, in a mall.

Any tips for newbies interested in taking their crafting talents to the web? 

Yes, I do have a couple of things; firstly, always be quick with your shipping and be communicative and friendly with your customers and potential customers. Next is to utilize Facebook and to have interactive contest and draws for your Facebook followers. It doesn’t have to be anything huge – just a little something that says that you appreciate them and their interest in your products.

Tracey's Boutique Web based business

Related Posts:

Earn Everything… nearly!

Join Ipsos iSay, one of the few Faithful and Honest survey panels and earn prizes, gift cards and donations. Stack your points and redeem them: Simple! No hidden fees and completely free!

Join Ipsos Now


Click here to post a comment...
Post comment


July 27, 2011 at 10:45 am

Beautiful! I have all boys so I miss out on buying a lot of the cutsy girl stuff 🙁


October 2, 2011 at 7:08 pm

Thanks so much Jess! I’m just starting to get into the boy stuff now. 🙂


July 27, 2011 at 11:03 am

Another great share. Have I told you lately how much I love these home business stories? I do!


October 2, 2011 at 7:08 pm

🙂 Thanks Angie!

Leisa Good

July 28, 2011 at 8:45 am

Nice work, Tracey. Love your logo too. I never could crochet no matter how hard I tried, so I appreciate those who can. 😉


October 2, 2011 at 7:09 pm

Thanks so much for your kind words Leisa! I love what I’m doing. 🙂