Starting a Company? Why You Should Go Remote

Updated on: by Amy Kennedy
A guy working remotely

Starting a company in today’s dynamic business landscape calls for innovative approaches, and embracing remote work is one of them.

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The rise of remote work isn’t just a trend; it’s a strategic move that offers flexibility, cost savings, and access to a global talent pool.

This guide will delve into the compelling reasons why you should consider going remote when starting your company.

Understanding Remote Work

Remote work has become more than a temporary solution; it’s a long-term strategy that many companies are adopting. Here we’ll dive into the details of what remote work is, the different models, the benefits, and challenges, and how to create a remote-friendly environment.

What is Remote Work?

Definition and Overview

Remote work refers to a working style where employees perform their tasks outside of a traditional office environment. This approach leverages technology to enable people to work from virtually anywhere.

Major tech companies like GitHub have fully embraced this model, allowing their teams to collaborate across the globe.

Types of Remote Work

Different organizations adopt different remote work models, ranging from fully remote to hybrid structures.

  • Fully Remote: Some companies, like Buffer, operate entirely remotely, without a central office.
  • Hybrid Model: Other organizations like Microsoft offer a mix, where employees can choose to work from home or the office.
  • Flexible Hours: Remote work often comes with the flexibility to set one’s hours, leading to a better work-life balance.

History and Evolution

Remote work has been on the rise for years, but the COVID-19 pandemic accelerated its growth. Companies like Twitter announced permanent remote work options for their employees.

The ability to adapt to this model has become a vital aspect of modern business operations.

Benefits of Remote Work for Startups

The startup ecosystem has seen a profound shift towards remote work, thanks to the undeniable benefits it offers. From cost savings to a more flexible and scalable approach, remote work brings tremendous advantages, especially to the dynamic world of startups.

Cost Savings

Reduced Overhead Costs

Remote work eliminates the need for a physical office and its associated costs like rent, utilities, and maintenance. This can be a game-changer for startups looking to minimize expenses.

Companies like Zapier have even offered employees stipends for home office setups.

Savings on Office Space

No physical office means no need to spend on office furnishings, daily utilities, or other expenses related to maintaining an office environment. The savings can be significant, especially for companies based in expensive cities.

Lower Commuting Expenses

Employees save both time and money when they’re not commuting to an office every day. This not only adds to their well-being but also makes them more likely to stay with a company, as they appreciate the cost-saving benefits of remote work.

Flexibility and Scalability

Adapting to Business Needs

Startups need to be nimble and adaptable, and remote work allows for quick adjustments to market demands. Using platforms like Trello allows for agile project management, adapting to the changing business landscape.

Efficient Scaling

Growing a remote team can be more efficient than a traditional in-office team. Hiring can be faster, and onboarding can be streamlined using online tools, aiding in the rapid scaling of the business.

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Leveraging Time Zones

With remote work, a startup can operate across various time zones, offering continuous coverage. This can enhance customer support and provide round-the-clock development or sales efforts.

Access to Global Talent Pool

Diverse Skills and Backgrounds

Remote work opens the door to a wealth of talent from around the world. This diversity in skills and cultural backgrounds can foster creativity and innovation within the team.

Expanded Hiring Reach

By not limiting hiring to a specific geographic location, startups can find the best candidates for each role. Companies like GitLab have successfully built global teams by embracing this approach.

Collaboration Across Cultures

Having a team spread across different cultures and regions can bring fresh perspectives and ideas. Collaboration tools like Slack enable seamless communication, making it easier for a dispersed team to work together.

Employee Well-being and Satisfaction

Work-Life Balance

Remote work enables employees to have a more balanced life, reducing stress, and increasing overall well-being. Websites like FlexJobs often highlight the importance of work-life balance in remote settings.

Health and Safety

With the ability to work from home, employees can maintain a safe environment, particularly important during health crises. This enhances not only their physical health but mental well-being as well.

Customized Work Environment

Remote work allows employees to tailor their work environment to their preferences, which can boost productivity and satisfaction. Research from platforms like WeWork reflects this positive impact.

Enhanced Productivity and Efficiency

Fewer Distractions

Working remotely often results in fewer office-related distractions, leading to increased focus and efficiency. Many remote workers report higher productivity levels, as seen in studies by Airtasker.

Flexible Work Hours

Remote work often comes with the flexibility of choosing work hours. This can help in accommodating different lifestyles and maximizing individual productivity, as supported by the concepts of asynchronous work.

Use of Advanced Tools

The use of innovative tools and platforms specifically designed for remote collaboration enhances productivity. Tools like Asana are specially built to support remote teamwork and increase efficiency.

Improved Sustainability and Social Responsibility

Reduced Carbon Footprint

By eliminating the need for commuting and maintaining large office spaces, remote work contributes to environmental sustainability. Many organizations are highlighting this aspect as part of their corporate social responsibility.

Community Engagement

Remote employees often engage more within their local communities, fostering social connections and contributing positively to their immediate surroundings. This grassroots connection can be valuable for both individuals and the company’s image.

Enhanced Security and Compliance

Data Protection

With proper protocols, remote work can ensure robust data protection. Tools like VPN services can help secure connections, and employees can be trained on best practices for handling sensitive information.

Compliance with Regulations

Remote work models allow startups to comply with various legal and regulatory requirements more easily. By leveraging remote policies, companies can adhere to laws and guidelines that apply in different jurisdictions.

Risk Management

Remote work enables better risk management, especially during unforeseen circumstances like natural disasters or global pandemics. Business continuity can be maintained by having a distributed workforce.

Inclusive and Diverse Workforce

Equal Opportunities for All

Remote work ensures that opportunities are available to everyone, regardless of physical location or ability. It breaks down geographic barriers and opens doors to talent who may have been previously overlooked.

Encouraging Diversity

A remote workforce promotes a more diverse culture by including people from different ethnicities, backgrounds, and lifestyles. This diversity can lead to a more creative and robust work environment.

Inclusion of People with Disabilities

Remote work can make the workplace more accessible to people with disabilities. Tools like Microsoft’s Accessibility Features can make remote work more inclusive.

Focus on Results Rather than Presence

Emphasis on Outcome

Remote work shifts the focus from physical presence in an office to the actual results and outcomes. This can lead to a more performance-driven culture, where employees are evaluated on their contributions.

Facilitates Autonomy

By focusing on results, remote work encourages greater autonomy and self-management among employees. This fosters a sense of ownership and responsibility.

Encourages Continuous Improvement

A results-driven approach enables continuous feedback and improvement, leading to a growth-oriented culture. Platforms like 15Five offer tools to facilitate continuous performance management in remote settings.

Challenges of Working Remotely

While working remotely or running your company in the same arrangement is quite beneficial, it also comes with some challenges. These include:

Technology and Infrastructure Challenges

Ensuring Reliable Technology

Remote work heavily relies on technology, and unreliable tech can lead to disruptions and frustration. Ensuring all team members have the necessary tools and reliable internet is a must, as highlighted by TechRadar.

Data Security

Protecting sensitive data while working remotely can be a challenge. Proper encryption, secure connections, and clear guidelines are vital, and companies like NordVPN offer solutions for secure remote work.

Integration of Tools

Using multiple tools can sometimes lead to integration challenges. A seamless tech stack that enhances collaboration without creating confusion is crucial. Platforms like Slack can help in integrating various work tools.

Managing a Remote Team

Maintaining Company Culture

Building and maintaining a strong company culture remotely can be a significant challenge. Regular virtual meet-ups and clear communication strategies, as described on sites like, can help overcome this obstacle.

Performance Tracking

Tracking and evaluating performance in a remote environment can be complex. Tools like Workplace Analytics can offer insights into work patterns and employee engagement.

Avoiding Isolation

Remote work may lead to feelings of isolation among team members. Encouraging virtual social interactions and check-ins can foster a sense of community and combat loneliness.

Communication and Collaboration

Effective Communication

Remote work requires clear and consistent communication to avoid misunderstandings. Platforms like Zoom have become essential in facilitating effective remote communication.

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Collaborative Challenges

Collaborating on projects remotely can pose unique challenges, requiring extra coordination and planning. Tools like can streamline remote collaboration.

Balancing Asynchronous and Synchronous Communication

Finding the right balance between real-time (synchronous) and delayed (asynchronous) communication can be tricky. Guides like those found on Doist’s blog provide helpful insights into this aspect of remote work.

Legal and Regulatory Compliance

Adhering to Employment Laws

Remote work may involve navigating various legal landscapes, particularly if hiring internationally. Compliance with local employment laws and regulations must be ensured.

Tax Considerations

Remote work can bring up complicated tax considerations, particularly for international employees. Consulting with tax experts and using services like Avalara can assist in navigating these complexities.

Ensuring Health and Safety Compliance

Ensuring the health and safety of remote employees falls under the employer’s responsibility. Guidelines must be provided to help employees create a safe working environment at home.

Work-Life Balance and Burnout

Encouraging Healthy Work-Life Balance

Remote work might blur the lines between personal and professional life, leading to burnout. Encouraging regular breaks and defined work hours, as supported by Calendly, can help maintain a healthy balance.

Monitoring Employee Well-being

Monitoring the mental and emotional well-being of remote employees is vital. Tools like Headspace offer resources to support mindfulness and stress reduction.

Creating a Sense of Connection

Fostering connections among remote team members requires intentional effort. Virtual team-building activities and regular check-ins can promote a sense of belonging and community.

How to Implement Remote Work Successfully

Implementing remote work successfully requires careful planning, the right tools, and attention to cultural aspects. Here’s a more detailed look:

Building Remote Culture

Creating a remote culture is paramount for productivity and happiness.

Communication Strategies

  • Using Real-Time Chat Platforms: Tools like Slack enable instant messaging, keeping teams connected.
  • Regular Virtual Meetings: Platforms like Zoom can help maintain regular face-to-face communication.
  • Creating Communication Guidelines: Establishing communication norms ensures that everyone is on the same page.

Team Bonding

  • Organizing Virtual Team Activities: Regular virtual games and activities can foster a sense of community.
  • Celebrating Achievements Virtually: Acknowledging milestones encourages a sense of camaraderie.
  • Investing in Team-Building Platforms: Tools like TeamBonding offer various virtual team-building activities.

Setting Clear Expectations

  • Providing Detailed Job Descriptions: Clarifying roles and responsibilities avoids confusion.
  • Setting Measurable Goals: Tools like Asana can track goals and achievements.
  • Regular Check-Ins: Regular one-on-one meetings ensure alignment and provide opportunities for feedback.

Choosing the Right Tools

Choosing the right tools can make or break a remote working strategy.

Collaboration Tools

  • Investing in Collaboration Platforms: Tools like Microsoft Teams facilitate real-time collaboration.
  • Document Sharing Solutions: Platforms like Google Workspace enable smooth document collaboration.
  • Integrating Tools for Seamless Workflows: Integrating various collaboration tools creates a cohesive work environment.

Project Management Software

  • Using Agile Management Tools: Solutions like Jira enable an agile project management approach.
  • Time Tracking Tools: Apps like Toggl ensure that work is being done efficiently.
  • Customizable Dashboards: Customized dashboards give an overview of ongoing projects and tasks.

Security and Compliance

  • Implementing Security Measures: Tools like NortonLifeLock secure sensitive data.
  • Staying Compliant with Regulations: Regular updates and training keep the team compliant with laws and regulations.
  • Regular Security Audits: Conducting regular audits ensures that security measures are up to date.


The path to starting a remote company is filled with opportunities for growth, collaboration, and innovation.

By understanding the benefits and implementing the right strategies, you can build a thriving business that resonates with the modern workforce.

Embrace the future of work by going remote, and set your startup on a course for success and sustainability.

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