5 Reasons Why a Blog Might Be Better Than Facebook to Market Your Business

Updated on: by Amy Kennedy

Why a business blog makes more sense for your online business than Facebook alone.Facebook has been a viable marketing channel for business because of the many different ways you can connect with the community if you do have a Facebook business page. You can also gain potential customers through interaction and sharing valuable content on a consistent basis.

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While there are benefits to having a Facebook fan page or placing ads on the social network, a blog can be much more effective at increasing website visits and driving sales for your business. Here are 5 reasons to consider starting a business blog or spending more time creating content for your existing blog:

1. A blog can be optimized for search engines,

bringing in more traffic to your website than Facebook. Your blog gains traction in search engines because of the unique content you write, and the more valuable information you provide, the more likely you’ll get subscribers who eventually turn into customers. On the other hand, if you post something on Facebook, it is not indexed in the search engines.

2. You can add more people to your list via a blog than Facebook.

Marketers have been saying since the beginning of Internet business, “The money is in the list”. Building a list by collecting emails of potential customers is just as important as it was back then. Of all activities that people do online on a daily basis, checking email is probably #1 on that list.

Although there are Facebook apps that you can use to collect emails, you usually have to provide some type of huge incentive like a giveaway or exciting contest. With a blog, people are more willing to give you their email in exchange for delivery of valuable content such as tips or advice.

3. Your blog posts can be read by more subscribers than Facebook fans.

Only fans of your fan page will be able to see your Facebook status updates, if at all. Facebook has its own algorithm called Edgerank that filters posts and only shows them to a small percentage of fans, which has created a great deal of frustration for fan page owners. When you publish a blog post, it is sent via RSS to ALL of your subscribers, not just a select few.

4. Purchasing Facebook ads can become costly,

especially if it’s not done the right way. You may have to do a great deal of testing to see what type of ad content works the best. With a business blog, if you’re doing most of the writing, the only investment you’re making is time, which always pays off in the long run because blog content is forever. Eventually you own a big library of information that customers can refer to at any time.
Although Facebook posts are archived, you can’t organize them into categories, which makes it difficult for visitors to sift through content to find the information they want. Also, content posted on Facebook can be taken down or deleted at any time by Facebook.

5. Your Facebook content is limited in sharing power.

Although you can link to Facebook posts or embed a post on a website, most people are not even aware of these features. They only know how to share posts to their Facebook friends via the “Share” button. With a blog, articles can be shared to many more social networks including Pinterest, Digg, Reddit, and more.

How to start a blog to market your business( easy steps)

Here’s a step-by-step guide on how to start a blog to market your business:

1. Understand Your Audience

Before you start a blog, you need to understand who your audience is. What are their interests? What problems are they trying to solve? This understanding will guide the content you create. Tools like Google Trends or BuzzSumo can help you understand what topics are popular in your industry.

2. Choose a Blogging Platform

There are several blogging platforms available, such as WordPress, Blogger, and Medium. WordPress is one of the most popular choices due to its flexibility and large number of available plugins.

3. Set Up Your Blog

Once you’ve chosen a platform, you need to set up your blog. This usually involves choosing a domain name, setting up hosting (if using WordPress.org), and selecting a theme or design for your blog. Companies like Bluehost or SiteGround are popular hosting options for WordPress users.

4. Plan Your Content

Based on your understanding of your audience, plan out your blog content. Consider creating a content calendar to schedule posts and keep your blog consistent. Your content should provide value to your audience and relate to your business. Use a tool like Trello or Asana to keep your content organized.

5. Write Your Blog Posts

Writing engaging and valuable content is key. Each post should be well-written and provide valuable information to your audience. Don’t forget to optimize your posts for search engines (SEO) to increase your visibility. You can use SEO tools like Yoast SEO for this purpose.

6. Promote Your Blog

After you’ve created your content, you need to promote it. Share your posts on your social media channels, email newsletters, and any other marketing platforms you use. Tools like Hootsuite or Buffer can help you manage and schedule social media posts.

7. Engage with Your Audience

Engage with your audience by encouraging comments on your posts and responding to those comments. This interaction can build a community around your blog and increase customer engagement with your business.

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8. Analyze and Improve

Use analytics tools, such as Google Analytics, to understand how your blog is performing. These insights can help you refine your content strategy and better target your audience.

When used together for marketing, a Facebook fan page and a blog can increase sales for your business. However, for the long-term, a business blog is more sustainable and has unlimited potential.

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October 2, 2014 at 2:12 pm

I think Facebook you are confined a bit to your four walls on your fan page but with a blog you open up your visibility to a much wider audience.