10+ Best Places to Sell Gold Online (And Locally)

Updated on: by Amy Kennedy

In a world where economic uncertainty looms large, many individuals turn to their precious possessions to find a source of financial stability. 

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Among these treasures, gold has long held a special place as a timeless symbol of wealth and prosperity. 

Whether it’s a broken necklace, old coins, or unwanted jewelry, selling gold can provide a much-needed boost to your finances.

With the advent of the internet, the process of selling gold has undergone a remarkable transformation. 

Online platforms have emerged as convenient and accessible marketplaces, connecting sellers with potential buyers from around the globe. 

Gone are the days of limited local options; today, the world is your oyster when it comes to selling gold.

Why Do People Keep Gold?

Gold has captivated humanity for centuries, and its allure continues to endure in the modern era. 

People keep gold for various reasons, each stemming from its unique properties and historical significance. 

Here are some of the key reasons why gold holds a special place in people’s hearts and portfolios:

  1. Store of Value: Gold has been recognized as a reliable store of value throughout history. Its scarcity, durability, and resistance to corrosion make it an ideal medium for preserving wealth. Unlike paper currencies, which can be devalued by inflation or economic fluctuations, gold has maintained its purchasing power over time.
  2. Safe Haven Investment: During times of economic uncertainty, gold often serves as a safe haven investment. When markets fluctuate or geopolitical tensions rise, investors flock to gold as a means of protecting their wealth. The precious metal has historically demonstrated an inverse relationship with stocks and other volatile assets, making it an attractive diversification option.
  3. Hedge against Inflation: Inflation erodes the purchasing power of fiat currencies, but gold has shown its ability to retain value in the face of rising prices. Investors and individuals alike turn to gold as a hedge against inflation, as its scarcity and widespread acceptance contribute to its ability to maintain purchasing power over the long term.
  4. Portfolio Diversification: Including gold in an investment portfolio can help mitigate risk and enhance diversification. Its performance often exhibits low correlation with traditional assets such as stocks and bonds. By adding gold to their holdings, investors can reduce the overall volatility of their portfolios and potentially improve risk-adjusted returns.
  5. Cultural and Emotional Significance: Gold possesses a deep-rooted cultural and emotional significance in many societies. It is associated with wealth, power, and prestige, making it a symbol of success and status. People often inherit gold jewelry or receive it as a gift during significant life events, leading them to keep it as a sentimental and tangible reminder of their heritage or personal connections.
  6. Industrial and Technological Applications: Gold’s unique properties, such as its excellent conductivity and resistance to corrosion, make it indispensable in various industries. It is widely used in electronics, dentistry, aerospace, and other high-tech applications. As technology continues to advance, the demand for gold in these sectors is expected to remain strong.

Best Places to Sell Gold Online (And Locally)

If you want to sell your gold, these are the best places: 

Online Places

These are the online places where you can sell your gold:


eBay is one of the largest online marketplaces, providing a platform for individuals to sell their gold items directly to potential buyers. 

With a massive user base and global reach, eBay offers sellers the opportunity to set their own prices and reach a wide audience. 

The platform allows you to create listings with detailed descriptions and photos, attracting potential buyers who are actively searching for gold items. 

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It’s essential to research and compare prices of similar items on the platform to ensure competitive pricing. 

eBay provides seller protection and facilitates secure transactions.


Worthy is an online auction platform specifically designed for selling valuable items, including gold. 

With Worthy, you can receive a professional appraisal and list your gold items for auction. 

The platform connects sellers with a network of verified buyers, ensuring competitive bids. 

Worthy’s transparent process provides detailed descriptions, high-quality photographs, and professional evaluations of your gold items. 

The auction format allows potential buyers to compete, potentially leading to higher selling prices. 

Worthy also offers secure shipping and insurance for your items, providing peace of mind throughout the selling process.


GoldBroker specializes in the sale and purchase of physical gold and silver. 

As a reputable online precious metals dealer, GoldBroker offers a secure and efficient platform for selling gold. 

They provide transparent pricing based on the real-time market value of gold, ensuring fair and competitive offers. 

GoldBroker also offers storage services for those who prefer to keep their gold in a secured facility. 

With a focus on reliability, security, and customer service, GoldBroker has established itself as a trusted destination for selling gold online.


Kitco is a renowned name in the precious metals industry, offering an online platform for buying and selling gold, silver, and other precious metals. 

Their easy-to-use website allows individuals to sell their gold items with confidence. 

Kitco provides real-time pricing information, ensuring transparency and fair market values. 

They offer multiple payment options and a secure shipping process to facilitate smooth transactions. 

With their extensive industry experience and reputation for integrity, Kitco is a trusted platform for selling gold online.


SellYourGold is an online gold buyer that simplifies the process of selling gold. 

They offer a straightforward process where you can request a free appraisal kit or generate a quote online by providing information about your gold items. 

Once your items are received, SellYourGold’s experts assess them and make you a cash offer. 

If you accept the offer, you’ll receive prompt payment. 

SellYourGold is known for its competitive prices, fast turnaround times, and exceptional customer service.

SD Bullion

SD Bullion is an online dealer specializing in the buying and selling of precious metals, including gold. 

They offer a user-friendly website where you can sell gold coins, bars, and other items. 

SD Bullion provides competitive pricing based on real-time market values. 

Their streamlined process allows you to sell your gold items conveniently and securely. 

With a reputation for reliability and competitive prices, SD Bullion is a trusted option for selling gold online.

Express Gold Cash

Express Gold Cash is an online gold buyer that aims to make the selling process quick and hassle-free. 

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They provide a free and insured FedEx shipping label to send your gold items for evaluation. 

Once received, their experts assess your items and provide you with a cash offer. 

If you accept the offer, you’ll receive payment promptly. 

Express Gold Cash emphasizes customer service and offers a 100% satisfaction guarantee.

JM Bullion

JM Bullion is a well-established online retailer of precious metals, including gold. 

While they primarily focus on selling bullion products, they also offer a buyback program where you can sell your gold coins and bars. 

JM Bullion provides competitive prices based on the current market value of gold. 

Their simple and secure process allows you to sell your gold items with ease, and they offer various payment options for added convenience.


GoldSilver is a reputable online dealer that specializes in precious metals investments. 

While their primary focus is on selling bullion products, they also offer a buyback program where you can sell your gold items. 

GoldSilver provides competitive pricing based on real-time market values. 

Their user-friendly website and secure process make it convenient to sell your gold online. 

With their commitment to transparency and customer satisfaction, GoldSilver is a trusted destination for buying and selling gold.

Local Places

These are the highly-rated local places to sell your gold: 

Jewelry Stores

Local jewelry stores often provide opportunities to sell your gold items. 

These stores may have in-house experts who can assess the value of your gold and offer a competitive price based on current market rates. 

Selling to a jewelry store allows for face-to-face interactions, providing a personal touch and the opportunity to ask questions directly to the experts.

Pawn Shops

Pawn shops are another local option for selling gold. 

These establishments specialize in buying a variety of items, including gold jewelry, coins, and bullion. 

Pawnbrokers assess the value of your gold items and make you an offer. 

If you accept the offer, you’ll receive immediate payment. 

It’s important to note that pawn shop offers may be lower compared to other options due to their overhead costs and the need to resell the items.

Coin Shops

Coin shops cater specifically to coin collectors and precious metal enthusiasts. 

These local businesses are knowledgeable about the value of gold coins and can provide fair assessments and competitive offers. 

If you have gold coins to sell, visiting a coin shop can be a great option to connect with like-minded individuals and potentially find collectors interested in purchasing your coins at a premium.

Precious Metal Dealers

Local precious metal dealers specialize in buying and selling various precious metals, including gold. 

These dealers have expertise in evaluating the purity and weight of gold items, ensuring accurate assessments and competitive pricing. 

Precious metal dealers often maintain updated knowledge of the market, allowing them to offer fair prices based on current gold rates.

Antique Shops

Antique shops not only cater to collectors of vintage items but can also be interested in purchasing antique gold jewelry and artifacts. 

If you possess unique or rare gold pieces with historical value, visiting local antique shops can be a rewarding option. 

Antique experts at these shops can provide insights into the historical significance of your gold items and potentially offer a premium price based on their rarity and desirability.

Local Gold Buyers

Local gold buyers are businesses that specialize in purchasing gold items from individuals. 

These buyers may include independent gold buying businesses or even individuals who are interested in acquiring gold for investment purposes or personal collections. 

Selling to local gold buyers can provide a convenient and efficient option, as they are dedicated to purchasing gold items and often offer competitive prices based on current market rates. 

Visiting a local gold buyer allows for direct negotiations and the potential to receive immediate payment for your gold items.

Gold Exchange Stores

Gold exchange stores, also known as cash for gold stores, provide a straightforward and convenient way to sell your gold items locally. 

These stores focus specifically on buying gold jewelry, coins, and other gold items. 

They usually have certified experts who evaluate the quality and value of your gold items on the spot. 

Gold exchange stores offer immediate payment for your gold, making it a quick and hassle-free option.


Refiners are businesses that specialize in the extraction and purification of precious metals, including gold. 

While refiners primarily focus on processing raw gold materials, many also purchase gold items from individuals. 

Selling your gold items directly to a refiner can be advantageous as they have the capability to melt down the gold and extract its pure value. 

This often results in competitive offers since refiners eliminate the costs associated with reselling or repurposing gold items. 

It’s recommended to research local refiners and inquire about their purchasing policies and requirements.

Wrap Up

Selling gold, whether online or locally, provides individuals with the opportunity to unlock the value of their gold items. 

Online platforms like eBay, Worthy, and Cash for Gold USA offer convenience, a wide reach, and secure transactions for selling gold. 

On the other hand, local options such as jewelry stores provide face-to-face interactions, personal attention, and potential opportunities to connect with collectors or experts in the field.

Each option has its advantages, and it’s essential to research and compare prices and services before making a decision.

Consider your preferences, the type of gold items you have, and your desired selling experience to find the best fit for your needs.

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