Earning by Reviewing Products in 2023

Updated on: by Amy Kennedy
A woman looking at a product review

As we navigate through 2023, the growing influence of online product reviews on consumer behavior continues to open lucrative avenues for income generation.

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This blog explores the dynamic world of earning by reviewing products, from understanding the concept to successful implementation.

Read on to discover the opportunities that await in the ever-evolving realm of product reviewing.

Understanding Product Reviewing

Definition of Product Reviewing

Product reviewing is an assessment process where an individual evaluates and gives feedback about a product based on their personal experience with it. These assessments, often shared with the public, offer an insight into a product’s performance, usability, and overall value.

They are key to helping potential customers make informed purchasing decisions.

Explanation of Product Reviewing

In a product review, the reviewer will detail their experiences with the product, covering aspects such as its functionality, ease of use, price point, and overall quality. Well-constructed reviews discuss the product’s features but also its benefits and shortcomings to give a balanced view.

You can find examples of these on review sites such as Amazon or Yelp.

Importance of Unbiased and Honest Reviews

Honesty and transparency are essential in product reviewing. They build trust with the audience and add credibility to the reviewer’s opinions.

According to a study by the Pew Research Center, a significant number of U.S. adults regularly read online customer reviews before deciding to make a purchase, highlighting the influence of authentic and unbiased reviews.

Evolution of Product Reviewing

Product reviewing has come a long way, with significant transformations happening in recent years, especially with the rise of the internet and social media.

Brief History of Product Reviewing

The concept of product reviewing isn’t new, it dates back to the era of traditional word-of-mouth evaluations. However, with the advent of the internet, this practice took a new form, giving rise to detailed online reviews shared on various websites, blogs, and social media platforms such as Facebook.

Current Trends in 2023

In 2023, product reviewing trends continue to evolve. Video reviews and live demos on platforms like YouTube and Instagram have gained popularity.

Visual content is more engaging and tends to generate more responses than text-only reviews. Furthermore, real-time reviews shared through social media stories or posts have become a significant trend, providing instantaneous and authentic feedback.

However, with the rising prevalence of fake reviews, there is a greater emphasis on authenticity and transparency. Platforms like Trustpilot have made efforts to ensure the reliability of online reviews.

Why Product Reviewing is Profitable in 2023

Trust in Peer Reviews

In the digital era, peer reviews play a crucial role in consumers’ purchasing decisions. According to a BrightLocal survey, a significant percentage of consumers rely on online reviews before deciding to buy.

Furthermore, product reviewers have a powerful influence on potential buyers, guiding their perceptions and choices. Insights offered by reviewers help consumers understand a product’s pros and cons, leading to informed purchasing decisions.

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This influence is particularly evident with the popularity of review-centric channels on platforms like YouTube and Instagram.

Growth of E-commerce

The past decade has seen tremendous growth in e-commerce, a trend set to continue in 2023 and beyond. Statista projects global e-commerce sales to reach nearly 5 trillion dollars by 2023, indicating a vast market for product reviewers.

This growth in e-commerce has increased the demand for product reviews. Consumers, faced with a plethora of similar online product offerings, rely heavily on these reviews to discern and make the best choices.

A study by ReviewTrackers found that over half of consumers consult online reviews before making a purchase, highlighting the lucrative potential for product reviewers.

Different Ways to Earn by Reviewing Products

1. Sponsored Reviews

Explanation of Sponsored Reviews: Sponsored reviews are a prevalent way for influencers and bloggers to earn from their online platforms. Businesses often pay influencers or bloggers to review their products, in a bid to reach a wider audience.

How to Get Sponsored Reviews: You can get sponsored reviews by reaching out to companies directly, or through platforms like Tomoson and PayPerPost. Maintain honesty and transparency with your audience by disclosing that your review is sponsored, and provide unbiased opinions to maintain credibility.

Best Practices for Sponsored Reviews: Ensure your sponsored reviews align with your niche and audience’s interests. Focus on delivering valuable insights, highlighting the product’s benefits, and explaining how it addresses your audience’s needs.

2. Affiliate Marketing

Explanation of Affiliate Marketing: Affiliate marketing allows you to promote products and earn a commission for any sales made through your referral link. Amazon’s affiliate program and platforms like ShareASale offer opportunities for affiliate marketing.

How to Join Affiliate Programs: Sign up for affiliate programs that align with your niche and audience. Create content that incorporates affiliate links and provides value to your audience.

Tips to Succeed in Affiliate Marketing: Focus on building trust with your audience through transparency and honest recommendations. Choose products that genuinely benefit your audience, and optimize your content for search engines to increase visibility.

3. Creating Own Products

Explanation of Creating and Reviewing Own Products: Leverage your audience and expertise to create your own products. Review and showcase your products on your platform to drive sales.

How to Market Own Products: Utilize your reviewing skills to create in-depth and engaging product reviews for your own products. Share these reviews on your website, blog, and social media channels to generate interest and sales.

Success Stories of Reviewers Turning Creators: Look for success stories of influencers who started as reviewers and successfully transitioned into creating and marketing their own products. Learn from their strategies and apply similar approaches to your own journey.

4. Brand Partnerships

Connecting with Brands: As your influence grows, brands may approach you for collaboration opportunities. Negotiate fair compensation and select partnerships that align with your values and audience’s interests.

Leveraging Your Influence: Use your reviewing platform to leverage brand partnerships. Showcase previous successful collaborations to attract more brand opportunities.

Maintaining Authenticity: Despite partnerships, ensure your reviews remain honest and unbiased, keeping the trust of your audience intact.

5. YouTube Ad Revenue

Monetizing Your YouTube Channel: Enable monetization on your YouTube channel once you meet the eligibility criteria. Earn revenue from ads displayed on your videos.

Increasing Views and Revenue: Focus on producing high-quality, engaging content to attract more views and increase your ad revenue.

Diversifying Revenue Streams: In addition to ad revenue, explore other monetization methods, such as sponsored videos and affiliate marketing, to maximize your earnings.

6. In-App Reviews

Participating in In-App Reviews: Some mobile apps offer incentives to users who leave reviews. Engage in in-app reviews to earn rewards like gift cards or cash.

Exploring Different Apps: Explore various apps across different niches to find opportunities for in-app reviews.

Providing Valuable Feedback: Offer detailed and constructive feedback in your in-app reviews to increase your chances of receiving more products for testing.

7. Product Testing Programs

Joining Product Testing Programs: Sign up for product testing programs to receive free products in exchange for writing reviews.

Writing Thorough Reviews: Provide comprehensive and insightful reviews to increase your chances of receiving more products for testing.

Building a Reputation: Consistently deliver high-quality product reviews to build a reputation as a reliable product tester.

8. Guest Posting

Offering Your Reviewing Services: Offer your reviewing services as a guest writer for other blogs or websites.

Pitching Guest Post Ideas: Look for blogs and websites in your niche that accept guest posts and pitch them your ideas.

Building Backlinks: Guest posting can also help you build backlinks to your own platform, improving your SEO and driving more traffic to your reviews.

9. Email Newsletters

Building an Email List: Build an email list of interested subscribers and share your reviews through newsletters.

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Monetizing Newsletters: Include affiliate links or sponsored content in your newsletters to monetize your email list.

Providing Value: Offer valuable content to your subscribers and avoid spamming them with excessive promotional material.

10. Podcast Sponsorships

Partnering with Brands: Seek sponsorships from relevant brands to promote their products on your podcast.

Providing Unique Discount Codes: Offer exclusive discount codes for your listeners to drive engagement and track conversions.

Building a Dedicated Audience: Focus on delivering valuable insights and building a dedicated audience to attract potential podcast sponsors.

11. Influencer Collaborations

Connecting with Other Influencers: Collaborate with fellow influencers in your niche to review products and cross-promote each other’s content.

Building a Community: Engage with your audience and create a sense of community around your product reviews. Encourage discussions and feedback to strengthen your influence.

Hosting Giveaways and Contests: Partner with brands to host giveaways and contests, driving more traffic to your reviews and increasing your reach.

12. Sponsored Social Media Posts

Partnering with Brands on Social Media: Brands may approach you to create sponsored posts featuring their products on your social media channels.

Effective Visual Content: Craft visually appealing posts with high-quality images or videos that showcase the product’s key features and benefits.

Hashtags and Tags: Use relevant hashtags and tag the brand to increase visibility and attract potential sponsors.

13. YouTube Product Unboxing

The Allure of Unboxing Videos: Capitalize on the popularity of unboxing videos by creating engaging and authentic unboxing content.

Unbiased Reviews: Focus on providing honest opinions and reactions during the unboxing process to maintain credibility.

Cross-Promote Your Reviews: Share your unboxing videos on your website and social media platforms to drive traffic and grow your audience.

14. Paid Webinars and Workshops

Expertise and Knowledge: Offer paid webinars and workshops where you share your expertise in reviewing products, guiding others on best practices.

Monetize Your Expertise: Share valuable insights, tips, and strategies that participants can apply to their own product reviewing ventures.

Promote Through Your Platform: Advertise your webinars on your blog, social media channels, and email newsletters to attract participants.

15. Influencer Merchandise

Branded Merchandise: Create merchandise featuring your brand or logo, such as t-shirts, mugs, or phone cases, to sell to your audience.

Custom Product Designs: Collaborate with artists or designers to create unique and eye-catching merchandise that resonates with your audience.

E-commerce Platforms: Utilize e-commerce platforms like Shopify or Etsy to set up an online store and sell your branded merchandise.

How to Start Earning by Reviewing Products

1. Building a Platform

Importance of Choosing the Right Platform: Decide on the platform that best aligns with your interests and strengths, such as a blog, YouTube channel, Instagram account, or podcast. Each platform has its unique advantages and audience demographics.

Tips to Build and Grow the Platform: Create high-quality, engaging content that caters to your target audience’s preferences. Consistency is key, so stick to a regular posting schedule. Utilize social media to promote your reviews and interact with your audience.

Search Engine Optimization (SEO): Optimize your content for search engines to improve its discoverability. Use relevant keywords, meta tags, and descriptive titles to attract organic traffic to your platform.

2. Networking with Brands

How to Reach Out to Brands for Collaboration: Research and identify brands that align with your niche and target audience. Craft personalized pitches that showcase your reviewing expertise and the value you can offer to the brand.

Leveraging Your Influence: Once your platform gains traction, brands may approach you for collaborations. Prioritize partnerships that align with your platform’s values and resonate with your audience.

Tips to Maintain a Good Relationship with Brands: Deliver on your promises and meet deadlines for reviews. Be transparent and communicative with brands throughout the collaboration process. Maintain professionalism and honesty in your reviews to build trust with brands and your audience.

Tips for Successful Product Reviewing in 2023

1. Creating High-Quality Content

Importance of High-Quality, Engaging Content: Producing high-quality content is crucial for attracting and retaining your audience. Engaging reviews with valuable insights and visual appeal are more likely to capture viewers’ attention.

Tips to Create Compelling Product Reviews: Prioritize thorough research on the products you review to provide accurate and detailed information. Use a mix of visuals, such as images and videos, to enhance the review and make it more engaging.

Utilize Different Content Formats: Experiment with various content formats, such as written reviews, video reviews, or comparison articles, to cater to different audience preferences and keep your content fresh.

2. Building Trust with the Audience

Importance of Honesty and Transparency: Building trust is the foundation of successful product reviewing. Be honest about your experiences with the products, both positive and negative, to maintain credibility with your audience.

How to Build Trust with the Audience: Clearly disclose any sponsored reviews or affiliate links in your content. Provide unbiased opinions, and avoid promoting products solely for financial gain. Engage with your audience through comments and messages to address their questions and concerns.

Authenticity Matters: Share personal anecdotes and experiences with the products to showcase your authenticity and connect with your audience on a deeper level.

3. Keeping Up with Trends

Importance of Staying Updated with the Latest Trends: The product reviewing landscape evolves constantly. To stay relevant and appealing to your audience, you must keep up with emerging trends and changes in consumer preferences.

How to Keep Up with Changes in the Product Reviewing Field: Follow industry news, attend relevant conferences or webinars, and engage in discussions with other reviewers to stay informed about the latest trends.

Utilize Social Media: Social media platforms are excellent sources of information and trends in the product reviewing industry. Follow industry leaders, brands, and influencers to get insights into the latest products and trends.

4. Engaging with Your Audience

Respond to Comments and Messages: Engaging with your audience fosters a sense of community and builds loyalty. Respond to comments on your reviews, answer questions, and acknowledge feedback.

Conduct Q&A Sessions: Host live Q&A sessions on platforms like Instagram or YouTube to directly interact with your audience. This enables you to address their queries and build a stronger connection.

Ask for Feedback: Request feedback from your audience to understand their preferences and areas for improvement. Implement their suggestions to enhance your content and reviewing process.

5. Establishing Credibility

Showcase Expertise: Demonstrate your expertise in the niche you review by delving into technical details, providing valuable insights, and showcasing your in-depth knowledge.

Collaborate with Experts: Collaborate with experts or professionals in related fields to add authority to your reviews. Their insights and endorsements can boost your credibility.

Share Testimonials: Feature testimonials from satisfied audience members or brands you’ve collaborated with to showcase your track record and credibility as a reviewer.

6. Diversifying Your Content

Product Comparisons: Create comparison reviews to help your audience make informed choices between similar products in the market.

Roundup Reviews: Compile a list of top products in a specific category and provide a comprehensive roundup review to cater to a wider audience.

Versatile Content Formats: Experiment with different content formats like listicles, video tutorials, or in-depth written reviews to cater to various audience preferences.

7. Establishing a Review Schedule

Consistent Posting: Set up a regular review schedule to keep your audience engaged and to maintain a steady flow of content.

Release New Products Early: Review newly launched products to stand out from other reviewers and attract early search traffic.

Seasonal Reviews: Create reviews tailored to seasonal trends and events, tapping into increased search interest during specific times of the year.

8. Building Relationships with Brands

Personalized Pitches: When reaching out to brands, craft personalized pitches that highlight your reviewing strengths and align with the brand’s values.

Long-Term Partnerships: Aim for long-term partnerships with brands, showcasing your reliability and commitment as a trusted partner.

Value-Added Collaborations: Offer value-added services like social media promotion or detailed analytics to brands as part of your collaboration package.

9. Leveraging Social Proof

User Testimonials: Share testimonials or feedback from satisfied users of products you’ve reviewed to establish social proof.

Audience Interaction: Encourage your audience to share their experiences with products you’ve reviewed, fostering a sense of community and trust.

Influencer Endorsements: Seek endorsements from other influencers or industry experts to strengthen your position as a reputable reviewer.

10. Optimizing for SEO

Keyword Research: Conduct keyword research to identify relevant and high-ranking keywords for your product reviews.

SEO-Friendly Titles and Descriptions: Craft attention-grabbing titles and meta descriptions that incorporate target keywords.

Quality Backlinks: Build high-quality backlinks to your reviews from reputable websites to improve search engine rankings and drive more organic traffic.


In a world increasingly reliant on digital information, product reviewing has emerged as a viable source of income in 2023.

With the right strategies, ethical practices, and commitment, anyone can turn their opinions into profit.

As we conclude, it’s clear that the time has never been better to start your journey in the product reviewing landscape.

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